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横幅的设计师
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Web or digital banners are a form of advertising on the internet, typically delivered by an ad server. Companies of various sizes consistently leverage display banner advertising to promote products or services on a web page with the intention of driving traffic to a specific URL.

While admittedly some web browsers find advertising intrusive and disruptive to their browsing experience, display banners continue to provide an effective marketing channel. In 2014 Google estimated that its display network reached over 90% of global Internet users. Banner advertising is not only an affordable medium; performance can be measured with a high level of granularity. Brands repeatedly leverage this high-quality placement for driving awareness and generating sales. The introduction of modern tracking and placement techniques such as remarketing has increased the importance of high-quality banner design.  

There are a range of different sizes, types, and placements of digital banners. Known by names such as skyscrapers, 矩形, 游戏排行榜, and tiles the most common and effective banner sizes are 336×280, 300×250, 728×90, 和160×600.

动画横幅是主要的 .gif文件. 它们由几个帧组成, 旋转操作, delivering a short creative message to encourage click through.

Flash banners are predominantly .swf files and include complex interactive elements such as rollover buttons and checkboxes, 视频和声音, and are regularly expandable or retractable. These banners typically deliver the highest CTRs (click through rates) due to their interactive nature.

High-quality banner creation is important. Not only is an eye-catching and attractive design mandatory, articulate messaging that encourages appropriate customer action is imperative.  

But what makes a high-quality banner design?

Larger organizations have the luxury of in-house graphics teams, or sizeable budgets to instruct creative agencies. How do small or medium sized businesses locate a digital designer that is skilled, 成本效益, understands the intricacies of digital advertising, and how design assists in encouraging quality clicks and customer leads?

If you require a banner for an upcoming campaign with a unique look and feel, 高质量的设计, and a 100% satisfaction guarantee, then you should consider the services of a freelancer designer. 自由职业者.com is home to thousands of professional and top rated banner designers available to produce new website banners quickly and effectively.

心中有一个具体的设计吗? Post a project for free, and watch bids come in fast from the top designers in the world.

Know that you need a banner design, but just not sure where to start?  A fantastic way of choosing a banner design is through posting a contest. Provide a detailed design brief, and sit back as designers submit options (sometimes multiple) for your viewing pleasure. Once you're satisfied with a particular design, award the contest and receive ownership and copyrights to that design.